Events/Marketing Partnerships
Guidelines for a Metro Transit Marketing Partnership
Interested in a marketing partnership that enhances your eventgoers' experience by providing convenient access by transit? Below are guidelines we use to select partners. A Marketing Partnership with Metro Transit focuses on promoting trial ridership in exchange for promotional value. Metro Transit is interested in partners who support our mission and believe in long-term transit ridership.
Please read and make sure you qualify for our partnership program before taking the time to submit a Marketing Partnership proposal.
Here are the criteria Metro Transit uses to select events for partnerships:
- Metro Transit selects Event Partners that appeal to Metro Transit customers, and prioritizes inviting a diverse community of attendees, and encourages environmental sustainability, helping to promote taking cars off the road and using transit to get to and from the event.
- Metro Transit considers potential Event Partners for their ability to help build future ridership based on expected attendance.
- Must have an attendance of 1,000+ and an estimated 10% of attendees who will use the pass to qualify for a Marketing Partnership.
- Preference given to events that take place over a weekend.
- Partner events are typically entertainment oriented, such as concerts, theater productions, museum events, hiring events, and community events.
- Partner events with transit service that would result in an increase in Metro Transit ridership that have easy access to Metro Transit stations (within one mile of a Metro Transit station) and that start and end within Metro Transit’s hours of operation and/or are served by regional late-night bus service.
- All past Marketing Partnerships need to re-submit a new form each year. Metro Transit will reconsider partnership based on ridership from past years.
- Partners agree to send results of ridership and feedback on sponsored transit passes back to Metro Transit.
Metro Transit will decline partnerships that:
- Demean or disparage an individual or group of individuals.
- Incite or encourage violence, unlawful or illegal behavior, or activities that are detrimental to the maintenance and safe operation of the Metro Transit system.
- Promotes the use of cannabis onsite during the event.
- Are political or religious in nature.
- Are in any way injurious to Metro Transit and its mission.
If you meet these criteria and are interested in a possible Marketing Partnership agreement with Metro Transit, please complete the form below:
Don’t meet the guidelines? Here are other options for Metro Transit rides for groups: